With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.
LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Product details
- Publisher : Grand Central Publishing (April 7, 2020)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 1538730855
- ISBN-13 : 978-1538730850
- Item Weight : 8 ounces
- Dimensions : 5.25 x 0.95 x 8.8 inches
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Product details
ASIN : B011YTRB2A
Publisher : Good Books (January 1, 1709)
Item Weight : 14.8 ounces
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ISBN-13 : 978-0060295240
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During the early 19th century African American men and women who broke their chains also gave the abolitionist movement its strongest verbal weapons in the form of detailed autobiographies that exposed the slave system. Perceptive, dramatic and often starkly horrifying,...
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